CROCPAK DRY BAG MFG.
THE BRIEF
Crocpak, a leading Australian dry bag brand, set its sights on conquering the UK market. Their brief to Switch Off Media was clear: Increase brand awareness, boost SEO, and create compelling content and advertising materials that would resonate with the UK audience. The challenge was to establish Crocpak as a go-to brand in a competitive market.
THE SWITCHOFF. APPROACH
Switch Off Media devised a multi-faceted approach to meet Crocpak's objectives. Through targeted media outreach, influencer collaborations, and engaging content creation, we strategically positioned Crocpak in the UK's outdoor and adventure scene. Our SEO efforts were geared towards optimizing online visibility, while visually stunning content and advertising materials crafted a narrative that emphasized Crocpak's durability, style, and commitment to outdoor enthusiasts.
THE OUTCOME
Crocpak's UK launch exceeded expectations. Brand awareness soared as media coverage and influencer partnerships reached a wide audience. SEO efforts resulted in a significant uptick in online visibility, and Crocpak secured a prominent position in search rankings. The compelling content and advertising materials resonated with the UK audience, driving not just awareness but also conversions. The outcome was a successful market entry, establishing Crocpak as a trusted and sought-after brand in the UK's outdoor gear landscape.
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