The Urchin Brewery & Shellfish Pub
THE BRIEF
The Urchin Brewery & Shellfish Pub, nestled in Hove, envisioned a digital transformation to showcase its unique brewery and seafood offerings. Seeking to enrich its online presence and document lively events, The Urchin turned to Switch Off Media with a clear directive: Create captivating videos and photography that capture the essence of the pub, its brews, shellfish specialties, and the vibrant events that unfold within its walls.
THE SWITCHOFF. APPROACH
We created a comprehensive social media management package that included monthly content creation and carefully planned posting to their socials.
Switch Off Media adopted a comprehensive approach, centering exclusively on video and photography content for The Urchin Pub. Understanding the pub's identity and the energy of its events was key. Our team meticulously covered the brewery process, the mouthwatering shellfish dishes, and the lively atmosphere during events. From immersive event coverage to visually stunning photography, every piece of content aimed to encapsulate the unique charm of The Urchin Pub.We started by conducting a brand audit to ensure that the stills and short form content we created accurately reflected the client's brand personality and values.We also utilized social media analytics tools to track our progress and adjust our strategy as needed providing regular reporting and analysis to demonstrate the impact of our social media management efforts on their business goals.
THE OUTCOME

The videos and photography not only showcased the brewery's craftsmanship and the culinary artistry in detail but also documented the dynamic events that unfolded. This visual narrative became instrumental in attracting a diverse audience. The Urchin Pub's social media engagement surged, and its events gained attention beyond the local scene. The outcome was not just about documenting moments; it was about crafting a visual journey that invited patrons to experience the warmth, flavors, and liveliness of The Urchin Brewery & Shellfish Pub.
